The Psychology of the Live Auto Auction: “S,” Social Proof

In this series, we have been examining the live auto auction environment, the inspiration for our business. We spoke about the pulsing, tense frenzy of the auction floor. In the last post, we discussed what happens when a buyer bonds with an item at auto auction. He defends it as if he already owned it, and there is a horde of thieves lined up to take it away. The business of RideSafely – Auto Auctions evolved from our deep understanding of the auction environment, so we are able to present your inventory in a way that a buyer will step up with the sense of endowment, claim your vehicle, and defend it. Read more