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How Ford Won the Middle Class, and why Volkswagen Didn’t

Ford

In 1908, if the automobile were a citizen it would have been old enough to vote, but almost no workingman in America or anywhere in the world owned such a contraption. Trolley cars and buggies carried most people to the more well-paying jobs in the cities, while people in places like Chicago’s Packingtown or Pittsburgh’s Homestead led short, brutish lives struggling against the elements on foot. If you were a typical workingman, you made approximately 400 dollars a year, which is only $8,000-$10,000 in today’s dollars, a condition of extreme poverty. Read more