Posts

The Psychology of the Live Auto Auction: “S,” Social Proof

In this series, we have been examining the live auto auction environment, the inspiration for our business. We spoke about the pulsing, tense frenzy of the auction floor. In the last post, we discussed what happens when a buyer bonds with an item at auto auction. He defends it as if he already owned it, and there is a horde of thieves lined up to take it away. The business of RideSafely – Auto Auctions evolved from our deep understanding of the auction environment, so we are able to present your inventory in a way that a buyer will step up with the sense of endowment, claim your vehicle, and defend it. Read more

The Psychology of the Live Auto Auction: “C,” Competition

You recall that in our article: “Win at Salvage Car Auction – But Lose Your Shirt?”, we spoke about the pulsing, tense frenzy of the auto auction floor. The business of RideSafely.com evolved from our deep understanding of the auto auction environment, so we are able to take some of the cold sweat out of the process. Less stress means more buyers for your inventory. Read more