Let’s face it, humans are visually biased. If they see something that is more visually appealing, they are likely to give a higher preference to it. Presentation matters at car auctions, and this is especially true with online ones. In the case of most buyers, your car’s photo would be the biggest factor in persuading them to click on your listing versus ignoring it outright.
Before you start snapping photos for your online auction ad, be sure to make repairs of any minor dents and dings, broken mirrors, scratches, or other imperfections. Doing so is relatively low-cost, but the potential return for the money spent can be far higher. Of course, be sure also to give the car a thorough cleaning as well.